Like they say, “Change is the only constant”!
And marketing is no exception. It is continuously evolving and staying ahead in such a field is pretty challenging. Hundreds of trends and techniques are getting a thumbs up from the marketers.
You can even look for the content marketing trends and you’ll get to know about the much happening world of content marketing.
So, do you want to make it big in marketing?
Well then, I have a solution for you. B2B content marketing. It is a secret tool to lure customers to your website.
Old stats will let you know how to keep in touch with your old, new and potential customers. And that’s the reason behind my post.
It is better to be prepared to keep yourself all set in such a competitive market. It will help you keep up with the upcoming trends and will also keep you ahead of your competitors.
Content Marketing Trends Not to Miss
The basic of content marketing is to connect with your targeted audience. And if you want to do so in a dependable manner to make them feel more comfortable then content marketing is your wand!
So, let’s dig deeper into the core.
1. Figure Out The Bottom-Line
First of all, in 2019 you need to align your business goals with your content line up.
And to do that you need a resilient content marketing plan.
You need to look for the area where you’ll be able to ideate, develop and push your fresh content which can nurture your target audience in an evocative and personal way. It also needs to be steady enough to help you achieve the business goals that you have set for yourself.
This might seem easy but this year, it is going to give you hiccups.
The marketers who are smart enough have already started to create their strategy to keep their spine straight all through this year.
Marketers who used to post social contents and backlinks over social media need to revive from their laid back nature. They need to stay equipped to tackle these new waves.
We are in 2019 now!
2. Genuine Content Instead of Click-Baiting Ones
Marketing Insider says, 78% of the US internet consumers have uttered that contents which have more personal approach tend to escalate their purchasing mentality.
You need to be authentic and relevant while designing your content.
This might seem a bit difficult, but in reality, it isn’t. Just focus on keeping your content filled with unique ideas. And if you fall short of ideas, you can even hire a content writer or an agency to help you keep up. You can even look for freelancers or consultants.
The time when marketers with a laid back attitude used to copy the top trending headlines and display it as their own, has bid adieu.
Consumers today are clever enough not run after the click-baiting headlines, instead, in today’s date, they look for fresh contents which can earn their trust.
Respect the asset that nature has provided you in the form of ‘time’. Utilize it well and you will be rewarded.
3. Ground Level Influencers
You don’t need to pay the Kardashians or the Jenners to boost up your business.
If you think of doing so, then I must tell you that you are underestimating the leaders of your own niche. And it’s not just about the leaders, your present customers would as work pretty fine as the advocate of your brand.
There are misconceptions about influencer marketing.
Influencer marketing isn’t about looking for a celebrity and filling them up with money to promote your brand over social media. Trust me, this might have been giving you good results but it ain’tgonna work in 2019.
Instead, think of how you can build a partnership with them to turn them into your evangelists. Ask them to promote your brand on their channels and in return ask them to post their contents on your site as well.
Trust me, this is gonna work really good.
Opting for the perfect influencer is the most vital step towards your triumph.
4.Voice Search and Voice Control
So, till now you have been researching keywords to hide them in your content to fish your potential customers.
That’s perfectly fine.
But what if your potential customer is using Amazon Echo? Then what is your plan to reach them?
Okay, no need to scratch your head, let me tell you.
To appear in the voice searches, your content needs to be juicy. It needs to contain some quick Q&As to keep up with the search results.
Besides that, marketers need to go with what people “say”, literally, and not type.
Apart from that, mobile responsive sites, as well as mobile-optimized sites, are also vital as voice searches are mostly performed through smartphones.
BTW, to let you know, mobile-optimized sites rank higher in Google search results.
And in the 21st century, the craze for voice control devices are achieving new heights and it is far from ceasing.
So, it’s pretty clear that media-savvy marketers do have an eye on this.
5. The Videos Trend
There are many marketers who still believe that spreading the word through a video is still in the experimental level of marketing strategies.
And if you are one of them then let me tell you, it is the time for you to wake up.
Amazing videos from different marketers are stealing the show and filling up their bank accounts.
Similarly, Facebook messenger and podcasts can also be used as a method to reach your potential customers with a personalized approach. Such approach entices the customers and helps you to make a mark.
Standing tall in 2019, all you need to do is taking up new things without getting stuck with one. Keep trying out new means of communication and if you find them not useful enough, don’t a waste minute to dump them.
Just a small suggestion here, try out such kinds of videos that you have been reluctant about. It doesn’t need to be shiny or fancy. All it needs to be is, worth the time of the viewer.
6. Leverage Brand Storytelling
This is such a skill that most of the marketers today have not specialized yet.
And that is where the misconception has been digging.
Most of them think that brand storytelling is somehow connected to talking more about themselves or the people associated. But this isn’t at all near to what brand storytelling is.
Brand storytelling is about letting people know who you are, what you do and what is the purpose of your doings. Tell them about the experience that your customers receive from your service and what you do to keep them engaged.
The difference is huge.
Around 6 to 7 brand touches are for people to remember you and the brand. Just, focus on maximizing the touch to make the experience memorable for your potential customer.
6.On A Concluding Node
The main focus of this write up is to make marketers aware of the new waves of content marketing. Content marketing as a base of a good marketing strategy is about to show some new colors this year.
And if you can control your boat well, you’ll definitely reach ashore. The main target is to make your potential buyers understand your business.
And to let you know, Global Insights Research says, around 91% of the clients hesitate to invest just due to trust issues with the company.
So, building trust is important. And a perfect content marketing strategy is your best weapon to make a collaborative attitude and approach your clients in real time.
Ayushi Choudhary is a Jr. Content writer working with Ranking By SEO. In her corporate life she writes many blogs and articles on SEO, Link building, SMO and many more.